A playful, yet professional passion project, that attracts the ever-changing consumer. The restaurant is home to the natural coloured blue soft taco. Here, you will find, tacos, quesadillas, burritos, spicy chips amongst other Mexican inspired foods, which are made from scratch with quality ingredients. The deliverables are menu design, a t-shirt, packaging, brand stationary and a loyalty card, to kick start the business off to a success. Tone of voice used is vibrant, humorous, affordable with a hint of sophistication, the copy used, for example ‘A balanced diet is a taco in each hand’, creates a memorable and funny outlook for the restaurant.